Don't Know Jack
Jackfruit: Truly a fruit only a mother could love, but it’s time to give Jackfruit the attention it deserves.
Goal: Revitalize a Jackfruit brand and change its perception to shoppers across the country by addressing the fruit's mysterious nature.
AD: Eva Henry
Packaging/branding redesign
OOH and In-store
Landing Page
Social
Challenge
Engagement Reel
Merch
(Shopping bag preparation gloves)