Kick It Old School
Insight: Converse has remained relevant by integrating the brand into pop culture. We're bringing Converse to a category they've overlooked, video games.
Concept: Create a line of 8-bit style-themed shoes with the nostalgia of the most popular games.
AD: Alexis Rodriguez
Case Study Video
New Shoe Designs
We created shoe designs based on three 8-bit style videogames: Pacman, Donkey Kong, and Space Invaders.
These shoe boxes are for consumers who are interested in collectors' items.
(Designed by me)
Youtube Pre-roll
New York Times Banners
Execution with sound
Execution with sound
Execution with sound
OOH
Landing Page
Event Activation/Challenge
Caption: Here’s a blast from the past! Converse is bringing retro video games back, and you can join in on the fun, at our Kick It with Converse event coming to a city near you. We’re bringing pop-up arcades to major cities around the country where you can play Pac-Man, Donkey Kong, and Space Invaders until your hands cramp. The top four high scorers of each game will receive a custom package, including pairs of our new Old School Kicks.
Save your quarters for a rainy day because this event is completely free. Just bring your vintage vibe and competitive spirit to #KickItOldSchool. See ya there! 🤩🏅🎮
Winner Package
