Little Black Book is a London-based advertising-focused, pay-wall-free publication with an agency side. I worked as a Marketing and Social Media Intern creating content to generate awareness and new members for their Instagram (18.9k followers), Linkedin (42.5k followers), and X (27.8k followers). The marketing team was extremely open to my ideas for anything from social media videos to CTA advertising for their website. I learned a lifetime of skills in the few months I spent with this amazing team.
Better Together: Event Promotion/Coverage
Below is some of the social media content I created for the event including panelist profiles and interviews. In addition to ideation and filming, I watched every panel and created relevant interview questions for our content.
(Videos edited by Alex Cole)
1,161 views
763 views
700 views
CTA Buttons for the Website
The goal was to attract more people to their Canadian and Australian newsletters, job board, and profile verification page. I was tasked with creating 4 CTAs for their website, and I gave them 10 to use interchangeably.
Video Content to Engage
In a meeting with the CEO and COO, I pitched the idea of creating fun and interactive reels inspired by popular trends. They were interested and pleasantly surprised, by how well these "fun" videos did compared to the usual content.
(Filmed and edited by me)
"It’s exciting, we’ve never done anything like this before, it’s so nice to actually see it do well.” - Alex Cole
Fun/Engaging Content
4,657 views
3,900 views
Behind the Work
2,516 views
754 views
TV Spot Compilations
1,884 views
Copy by Laura Swinton
1,764 views